Launched in 1996, the "Helping Sea Turtles Survive" specialty license plate raises money for two important programs that benefit Florida sea turtles—the Florida Wildlife Conservation Commission's Marine Turtle Protection Program and the Sea Turtle Grants Program, which distributes money back to the local level for turtle conservation projects. The sea turtle plate is the number two overall selling specialty tag in Florida, and the number one environmental specialty plate. By purchasing the sea turtle specialty license plate, Floridians are voluntarily funding important programs to save endangered sea turtles and their habitats. The sea turtle plate is the number two overall selling specialty tag in Florida, and the number one environmental specialty plate. By purchasing the sea turtle specialty license plate, Floridians are voluntarily funding important programs to save endangered sea turtles and their habitats.